The Interwebs are buzzing with Cuil news today, a new search engine developed by a few Google expatriates. Cuil (pronounced “Cool”) aims to index all web pages, something which Google does not do. Considering the buzz and the potential, I gave it a quick test run, but I was not impressed. My first search, like most egomaniacs, was for my last name “mekosh”. This is what Cuil returned yesterday morning:
Granted, when every major media organization points traffic at a new site there are bound to be problems handling that server strain. Even Apple suffers growing pains; see MobileMe. I know I’m not an Internet legend, but my name is on dozens of sites; I should be able to see results the first time.
The search for my surname appears to be returning results now, but they are not the results I’d expect from a Google-killer. On the first page of results for “stephen mekosh” is a proxy site stealing my content and inserting links into it. Not cool. Furthermore, the most obvious result for “mekosh” would be this website, but mekosh.org doesn’t even appear on the first page of results; it’s on page four. It’s hardly necessary to mention that Google does much better.
I would hope that even if the first page results aren’t that useful, they would at least be arranged in a helpful manner. This is not the case either. As my friend, Joe, mentioned, the multi-column layout makes scanning results an annoying and slower process. Furthermore, the images next to the results are rarely accurate. Several people and images were combined with results for my name, yet none of them were correct or applicable to the content.
Some websites are humble giants, all massive influence and little bravado; Cuil is neither. When you launch a site with the tagline of “The World’s Biggest Search Engine,” you had better bring your A-game. At this point, Cuil is nothing more than a reminder that Google search is still the best available.