I just have to say that 24 is a wonderful show. Tonight was the season premiere and I can only say that it was just as good as I expected. Already I can imagine dozens of different directions that the subplots may take, but I can only make wild guesses as to how the season will conclude. I’m sure it will be just as action-packed as the first two seasons.
Ford sponsored the premiere without commercial interruption and the characters only used Ford vehicles, to the best of my knowledge. To achieve this, Ford showed a segment of a commercial mini-movie before and after the episode of 24. Each three-minute clip was styled similarly to the actual show—split screen, heartbeats, rapid scene transitions—and was generally well-done for a commercial. I imagine most people watched the clips because they weren’t traditional commercials, which is probably just what Ford wanted.